We’re back with another week of content!
With COVID-19 turning creatives and the wedding/events industry world upside, and more upside down, this prompted the need to share words of encouragement about what can be done by gathering advice from those who are professionals in the field.
Real rap. No chaser.
Whether you’re a creative, a bride that’s soon to be married, or someone hosting a big event in the future, this series will hopefully help someone out there.
Huge thank you to those who contributed words of wisdom and encouragement for this project. I hope that you not only enjoy, but learn something from each post.
Stay safe (especially at home!), and stay creative.
Allison Davis is a New York-based event planner as well as the Founder and Principal Producer of Davis Row Productions. Allison has specialized in organizing and producing weddings and celebrations for over 5 years with experience serving New York City; Washington, D.C.; Charlotte; and Atlanta. Her work has been featured on various publications such as New York Magazine, The New York Times, Brides, A Practical Wedding, and BuzzFeed News. Check out Allison’s work at https://www.davisrow.com/. You can also follow her on Instagram and Facebook.
“I am by no means an expert in this — we’re all in it together — and I’m not an accountant or lawyer either, but here’s what I’ve learned in the past couple of weeks of keeping up with the wedding industry’s response to COVID-19:
- Be proactive with your client communication. Reach out to them, don’t wait for them to reach out to you — even if their weddings aren’t until the fall. Couples who are anywhere in the process are feeling some level of anxiety at the moment, on top of the anxiety we all feel as we weather a global pandemic. Even if it’s just a note to say you’re thinking of them and hoping for the best, they’ll appreciate hearing from you. Client care matters all of the time, but it especially matters when things aren’t so great.
- When you’re feeling productive, work on the things you’ve been putting off in your business. Update your CRM, work on your website’s SEO, organize photos from past weddings, submit to publications…now’s the time!
- Take advantage of as much free education as you can absorb. Webinars, coaching sessions, articles, podcasts. Especially with the passing of the federal CARES act, there is a lot of information to process. Some of that information could save your business. Try and set aside some time to find out what’s out there.
- Review your contract! Especially if your terms have bound you to less-than-ideal actions for postponements and cancellations. Using some of your savings to pay for legal counsel is a very good use of your money now to protect your business in the future.
- Be kind to yourself. You can’t help your couples if you don’t help yourself first. Feel your feelings and do what you need to do — watch Netflix, watch Instagram live sessions, read books, eat pizza, whatever it is — to move forward.”